Fred Jones Constructon Essay Example | Topics and Well Written Essays - 2500 words

Fred Jones Constructon - Essay ExampleInsofar as the products atomic number 18 concerned, there is also a need to define the branding scheme thast can compete against other brands in the market. And in order to be competitive, there should be some aw arness of the competitors strategies against which the Fred Jones Construction strategies for storm roof repairs lead strive to be more captivating to potential customers. I.Industry & Market Analysis The storm roofing business realized a boom in Dallas mature after a tornado touched down in April 2-3.2012 and a year ago in April 27, 2011. $ 100 million worth of insurance claims had been describe in 2011 for Dallas alone, based on the news report of Nielsen and Richter (2012). There were 19 separate warnings intimately a tornado approaching Dallas population with 6.3 million people. arrive brought by the powerful wind could be as small as peas and as big as a baseball. In mid-June 2012, Dallas experienced the massive court storm which was estimated to pee-pee resulted in $ 2 billion worth of insurance claims (Richter and Berkowitz 2012). And sop, even if 1,000 contractors of roof repairs are tapped to fix all roofing and housing repairs, each(prenominal) contractor would have a potential market of about $2 million. atomic number 53 of the major industry players, MyRoofDfw (2013) in the roof repair industry at bottom Dallas Forth Worth Metroplex disclosed that there are more than 1,000 companies offer the same products and services in the location. But that company also forecasted only about 10% will remain operating within the next 10 years. That company boasts of having the expertise at roof replacement, leak repairs, insurance claims assistance, lowest pricing, liberate estimates, and free consultancy for home roof condition reviews. Aside from these, the company offers more than a dozen related services listed in its website. Six of those services are free because those are about inspections pertai ning to different reasons for repairs. Competitors like Circle H Roofing & Construction have communicated to the public the problem of unpredictable weather changes that have damaged roofs due to hail, fallen trees, and strong winds. They have set the customers expectations (Circle H 2013) way ahead of the customers decision to take prisoner the products and services from their respective companies. This is good because the homeowners can also plan ahead whatever would have to be prepared by the time the products and service crews arrive. Companies offering both products and services are transparent about schedules, how customers may pay through financing, and what repairs are to be expected. They also offer free inspections and quotation. Their products and services are all with warranty from the company that fixed the problems. Furthermore, they assist homeowners in claiming for property damages due to storms. Another competitor, Bennet Roofing (2013) gives importance to the pres ence and approachability of its experienced, professional staff and the capability to install and repair all types of residential and commercial roofing aside from offering free inspection of roof damages. One of its strategies for storm roof repairs is the combination of educating the customers using their website about what needs to be done in order to claim for damages from insurance companies and then to conjure up towards the latter part that Bennet Roofing offers to perform all those long, tedious step-by-step process for